6. The Big Lie, or Don't Believe Everything You Read ``NO MATTER HOW THIN YOU SLICE IT, IT'S STILL BALONEY.'' New York Governor Alfred E. Smith, speech, 1936. Handgun Control, Inc. knows how effective pro-rights grassroots lobbyists are. That's why HCI has invented a special campaign, ``Operation Alienate,'' designed to drive gun owners away from the NRA and other pro-rights organizations. What HCI hopes is that if you read enough negative information about the right to bear arms and its supporters, you'll stop working to defend your rights. In fact, much of the anti-gun ``information'' you read in the press is really disinformation--falsehoods invented by the anti-gun lobbies, and thoughtlessly repeated by the media. The problem of media disinformation is not limited to the gun issue. During the Persian Gulf War, University of Massachusetts sociologists Sut Jhally, Justin Lewis, and Michael Morgan tested people for their knowledge of important facts about the conflict (e.g. knowledge that Kuwait was not a democracy). The authors found that the more television people watched, the less they knew. That is, after controlling for other variables, the study discovered that people who watched a lot of television coverage of the war knew less about the war than people who watched only a little television. In the gun issue, who's telling the truth. The NRA and Handgun Control, Inc. both accuse each other of being fundamentally dedicated to dishonesty. At least one of the two organizations must be lying quite a bit. Here's what Library Journal said in its Sept. 15, 1988 ``Alarums and Diversions'' column: ``A highly placed library source in Washington, D.C. told A&D that the American Library Association lobby and the National Rifle Association lobby are the only ones whose information was considered consistently truthful and reliable by legislators.'' So before you let some hysterical article in the national media drive you out of the guns rights movement, take the latest anti-gun screed with a big grain of salt.